Hello there! I’m Jennifer and welcome to Simply + Fiercely. I’m a traveller, minimalist and dream chaser—and I created this site in 2015 because I have a story to share.

Once upon a time (not that long ago), I was a shopaholic and workaholic. My life looked great from the outside—courtesy of an overflowing closet—but on the inside, I felt trapped. I was suffocating under the weight of my responsibilities and possessions; my life kept getting bigger … but not better.

For years, I accepted this as normal because it’s what I saw all around me. Everyone I knew was living a cluttered, busy life too—why should my life be any different?

Fortunately, I decided not to settle for a life half-lived and now I’m passionate about helping other women just like me. There is another way and if you’re interested, I’d love to share it with you.


I’d love for you to join over 13,000 like-minded souls and subscribe to Simply + Fiercely!

You’ll get emails with tips and inspiration for a simpler, more intentional life—as well as a free copy of Mindful Decluttering.

Mindful Decluttering is a free guide and workbook where I share step-by-step exactly how I decluttered my home and life. It includes practical advice, personal stories, and a troubleshooting guide to help you overcome your decluttering challenges!

Closet Declutter Course

Stop waiting. Declutter your closet today.

The One Day Closet Cleanse is an easy to follow roadmap that will empower you to finally follow through with your closet decluttering plans.

Don’t spend days, weeks or even months struggling with your closet when you could see real results in just one day.


“Something fundamental inside me changed when I found your website. The way that you approach minimalism with intention resonates with me deeply. I have not found anyone else who writes on the subject quite the way you do, addressing the mindsets and mental work, which is the key to making your life better. Thank you for sharing your insights with the world. You really are making a difference.” – Chantel H