Hello there! I’m Jennifer and welcome to Simply + Fiercely. I’m a traveller, minimalist and dream chaser—and I created this site in 2015 because I have a story to share.

Once upon a time (not that long ago), I was a shopaholic and workaholic. My life looked great from the outside—courtesy of an overflowing closet—but on the inside, I felt trapped. I was suffocating under the weight of my responsibilities and possessions; my life kept getting bigger … but not better.

For years, I accepted this as normal because it’s what I saw all around me. Everyone I knew was living a cluttered, busy life too—why should my life be any different?

Fortunately, I decided not to settle for a life half-lived and now I’m passionate about helping other women just like me. There is another way and if you’re interested, I’d love to share it with you.


I’d love for you to join over 20,000 like-minded souls and subscribe to Simply + Fiercely!

You’ll get emails with tips and inspiration for a simpler, more intentional life—as well as a free copy of Mindful Decluttering.

Mindful Decluttering is a free guide and workbook where I share step-by-step exactly how I decluttered my home and life. It includes practical advice, personal stories, and a troubleshooting guide to help you overcome your decluttering challenges!